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Advertising media
Werbung
11,365
Advertising
11,341
Ökonometrisches Modell
4,377
Werbewirkung
3,865
Advertising effects
3,816
Consumer behaviour
3,180
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3,069
Econometric model
3,048
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2,740
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2,703
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1,867
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1,855
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1,407
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986
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928
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784
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758
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728
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households
707
Schätzung
638
Estimation
597
Social Web
596
Social web
596
econometric models
553
Pricing strategy
504
Preismanagement
503
Brand image
483
Markenimage
482
Households
462
Markenartikel
445
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Eisend, Martin
4
Voorveld, Hilde
4
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3
Kerbache, Laoucine
3
Lee, Janghyuk
3
Pepels, Werner
3
Segijn, Claire M.
3
Baldvinsdottir, Gudrun
2
Blakeman, Robyn
2
Broadbent, Simon
2
Burns, John
2
Gambaro, Marco
2
Goel, Rajeev K.
2
Huber, Frank
2
Jones, John Philip
2
Jugenheimer, Donald W.
2
Meyer, Frederik
2
Nørreklit, Hanne
2
Pirog, Stephen F.
2
Priluck, Randi
2
Puglisi, Riccardo
2
Rotfeld, Herbert Jack
2
Scapens, Robert W.
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Verlegh, Peeter
2
Wisenblit, Joseph Z.
2
Abadi, Mahdieh Ghani
1
Abedi, Vahideh Sadat
1
Adkins, Mark
1
Aggarwal, Sugandha
1
Aghdaie, Mohammad Hasan
1
Ah Hwa Ngo
1
Amienyi, Osabuohien P.
1
An, Daechun
1
Anand, Bharat N.
1
Arumsari, R. Y.
1
Awada, Nadja
1
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Communication, Advertising and Marketing Education Foundation
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Duncker & Humblot
1
ICORIA <13., 2014, Amsterdam>
1
NetLibrary, Inc
1
Springer Fachmedien Wiesbaden
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
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Strategic Direction
8
Journal of Consumer Marketing
4
International Marketing Review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of media business studies
3
Journal of promotion management : JPM
3
SpringerLink / Bücher
3
Accounting, Auditing & Accountability Journal
2
European Advertising Academy
2
Journal of advertising
2
Journal of marketing communications
2
Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
2
Academia : revista Latinoamericana de administración
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Advances in advertising research
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Applied economics letters
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
CIE discussion papers
1
Case study and review
1
Communication series
1
Cutting edge international research
1
De Gruyter handbook of media economics
1
Der Markt : international journal of marketing
1
EBSCOhost eBook Collection
1
Edition S + W - Steuer- und Wirtschaftsverlag
1
Entrepreneurship, growth and economic integration : a linkage
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Edition Wissenschaft
1
Gender, culture, and consumer behavior
1
Grid series in advertising and journalism
1
Group decision and negotiation
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of marketing : IJM ; formerly Der Markt
1
Journal of Product & Brand Management
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ECONIS (ZBW)
106
Other ZBW resources
18
RePEc
1
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1
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
2
An analysis of competition and displacement of business among media forms in the
advertising
media arket of Pakistan
Bakhtawar, Barira
;
Latif, Faiza
;
Kamal, Asifa
- In:
The Lahore journal of business
10
(
2021
)
1
,
pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
Saved in:
3
Advertising
decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
4
Developments in
advertising
markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
5
Advertising
planning : mathematical models in
advertising
media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
6
Spending
advertising
money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
7
Advertising
media
Jugenheimer, Donald W.
;
Turk, Peter B.
-
1980
Persistent link: https://www.econbiz.de/10000559263
Saved in:
8
Medienkonkurrenz auf dem Werbemarkt : Zielgruppendifferenzierung in der Angebotsstrategie der Werbeträger Presse, Rundfunk und Fernsehen
Korff-Sage, Kirsten
-
1999
Persistent link: https://www.econbiz.de/10000681792
Saved in:
9
Advertising
media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
10
Advertising
media and campaign planning
Swindells, Anthony Paul Fraser
-
1966
Persistent link: https://www.econbiz.de/10000566053
Saved in:
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