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When do consumers believe puffery claims? : the moderating role of brand familiarity and repetition
Lee, Sang Yeal - In: Journal of promotion management : JPM 20 (2014) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10010373823
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Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien; Pelsmacker, Patrick de; Moons, Ingrid - In: Journal of marketing communications 25 (2019) 4, pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
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Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan; Mitra, Debanjan; Musto, David K.; Ray, Sugata - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
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Investigating the effects of excise taxes, public usage restrictions, and antismoking ads across cigarette brands
Wang, Yanwen; Lewis, Michael; Singh, Vishal - In: Journal of marketing 85 (2021) 3, pp. 150-167
Persistent link: https://www.econbiz.de/10012522225
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Forget the blood and gore : an alternative message strategy to help adolescents avoid cigarette smoking
De Meyrick, Julian - 2000
Persistent link: https://www.econbiz.de/10001549010
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Youth smoking prevalence in developing countries : effect of advertising bans
Nelson, Jon Paul - In: Applied economics letters 10 (2003) 13, pp. 805-811
Persistent link: https://www.econbiz.de/10001838409
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The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
Miquel-Romero, María José; Sancho-Esper, Franco Manuel - In: Breaking new ground in theory and practice, (pp. 93-108). 2011
Persistent link: https://www.econbiz.de/10009380030
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Alcoholic Beverage Industry Self-Regulation and Youth Advertising : The Federal Trade Commission Reports
Hemphill, Thomas A. - 2005
Persistent link: https://www.econbiz.de/10014063023
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The Efficacy of Sexualized Female Models in Young Adult-Male Oriented Cigarette Advertising
Mayer, James; Baek, Tae - 2014
This paper explores the portrayal (efficacy) of female models in male-targeted cigarette print advertisements through a content analysis (experiment). We first describe the presence and portrayal of females through a content analysis on male-targeted cigarette advertisements in magazines; we...
Persistent link: https://www.econbiz.de/10014140640
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Youth Smoking Prevalence in Developing Countries : Effect of Advertising Bans
Nelson, Jon P. - 2004
This paper examines the effect of tobacco advertising bans on youth smoking prevalence in developing countries. Despite … step in dealing with youth smoking. Using a Bayesian learning model, the paper first develops a plausible mechanism for an … effect of advertising bans on youth smoking. Advertising is hypothesized to alter youth perceptions of the ubiquity of …
Persistent link: https://www.econbiz.de/10014028746