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~subject:"Advertising regulation"
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Advertising regulation
Advertising
53
Werbung
46
Consumer behaviour
35
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35
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32
United States
30
Advertising effects
28
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Taylor, Charles Raymond
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Cannon, Hugh M.
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Capella, Michael L.
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Rennhak, Carsten
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Rotfeld, Herbert Jack
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Journal of advertising : official publication of the American Academy of Advertising
3
Journal of advertising research
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ECONIS (ZBW)
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The effect of cigarette advertising bans on consumption : a meta-analysis
Capella, Michael L.
;
Taylor, Charles Raymond
;
Webster, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003732268
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2
Special issue on advertising regulation and self-regulation
Taylor, Charles Raymond
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003931071
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3
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
Saved in:
4
Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred
;
Rennhak, Carsten
;
Taylor, Charles …
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
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