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Exploring the dialogic communication potential of selected African destinations' place websites

Hinson, Robert; Osabutey, Ellis L. C.; Kosiba, John … - In: Journal of business research : JBR 116 (2020), pp. 690-698

Persistent link: https://www.econbiz.de/10012257671

Entrepreneurial strategic posture and new technology ventures in an emerging economy

Amankwah-Amoah, Joseph; Nyuur, Richard Benon Be Isan; … - In: International journal of entrepreneurial behavior & research 29 (2023) 2, pp. 385-407

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Political marketing strategies in Africa : expert opinions of recent political elections in Ghana

Hinson, Robert; Tweneboah-Koduah, Ernest Yaw - In: Journal of African business 11 (2010) 2, pp. 201-218

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The internet and export : some cross-country evidence from selected African countries

Hinson, Robert; Adjasi, Charles Komla Delali - In: Journal of internet commerce 8 (2009) 3/4, pp. 309-324

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Children's attitudinal reactions to TV advertisements : the African experience

Gbadamosi, Ayantunji; Hinson, Robert; Tukamushaba, Eddy … - In: International journal of market research : JMRS ; the … 54 (2012) 4, pp. 543-566

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Competing with marketing channels and logistics in Africa's booming markets : an investigation of emerging supply chain management practices in Ghana

Dadzie, Kofi Q.; Winston, Evelyn; Hinson, Robert - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 137-152

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Multinational enterprises' subsidiary initiative-taking : a model for implementing corporate social responsibility

Hinson, Robert; Adeola, Ogechi; Amankwah-Amoah, Joseph; … - In: International journal of multinational corporation … 3 (2020) 2, pp. 153-170

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Sustainability marketing and African university brands : the case of the University of Ghana

Effah, Ebenezer Asare; Hinson, Robert - In: Marketing brands in Africa : perspectives on the …, (pp. 53-81). 2021

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The future of hospitality and tourism management in Africa

Ngoasong, Michael Zisuh; Kimbu, Albert Nsom; Adeola, Ogechi - In: New frontiers in hospitality and tourism management in …, (pp. 263-278). 2021

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Digital Business in Africa : Social Media and Related Technologies

Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.); … - 2022

1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...

Persistent link: https://www.econbiz.de/10013270864