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~subject:"Afrika"
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Beyond the crises : Zimbabwe's...
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Afrika
Zimbabwe
21
Simbabwe
16
Africa
11
Consumer behaviour
9
Konsumentenverhalten
7
Low income
6
Niedrigeinkommen
6
Bottom of pyramid
5
Marketing
5
Middle class
5
Target group
5
Zielgruppe
5
Armutsbekämpfung
4
Bodenreform
4
Entwicklungsländer
4
KMU
4
Land reform
4
Mittelschicht
4
Poverty reduction
4
SME
4
Agrarreform
3
Brand management
3
Consumers
3
Developing countries
3
Entrepreneurship
3
Markenführung
3
Market segmentation
3
Marketing management
3
Marketingmanagement
3
Purchase decision making
3
Social networks
3
bottom of the pyramid
3
social networks
3
Aesthetics
2
Agrarian reform
2
Agribusiness
2
Agricultural and Food Policy
2
Bottom of the pyramid
2
Consumer goods industry
2
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7
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English
8
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Chikweche, Tendai
7
Egan, Paul
3
Lappeman, James
3
Fletcher, Richard
2
Blackmore, Emma
1
Buckley, Lila
1
Cerutti, Paolo O.
1
Chacha, Maisory
1
Gumbo, Davison
1
Jønsson, Jesper Bosse
1
Kabwe, Stephen
1
Moombe, Kaala B.
1
Mujeyi, Kingstone
1
Muzenda, Jaqueline
1
Njau, Maria
1
Schoneveld, George Christoffel
1
Vorley, Bill
1
Weng, Xiaoxue
1
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International Institute for Environment and Development
1
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International journal of emerging markets
1
Journal of financial services marketing
1
Journal of international consumer marketing
1
Journal of international marketing
1
Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
1
Marketing intelligence & planning
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The journal of consumer marketing
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ECONIS (ZBW)
8
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1
Chinese investments and Africa's small-scale producers : disruptions and opportunities : empirical analysis of primary sectors in Tanzania, Zambia and Zimbabwe
Weng, Xiaoxue
;
Buckley, Lila
;
Blackmore, Emma
;
Vorley, Bill
-
International Institute for Environment and Development
-
2018
Persistent link: https://www.econbiz.de/10012130273
Saved in:
2
Marketing at the bottom of pyramid: market attractiveness and strategic requirements
Chikweche, Tendai
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 764-787
Persistent link: https://www.econbiz.de/10010227505
Saved in:
3
Unbranded : the challenges of branding for Africa's informal economy
Chikweche, Tendai
- In:
Marketing brands in Africa : perspectives on the …
,
(pp. 203-236)
.
2021
Persistent link: https://www.econbiz.de/10012651451
Saved in:
4
Marketing to the "middle of the pyramid" in emerging markets using a social network perspective : evidence from Africa
Chikweche, Tendai
;
Fletcher, Richard
- In:
International journal of emerging markets
9
(
2014
)
3
,
pp. 400-423
Persistent link: https://www.econbiz.de/10011335102
Saved in:
5
"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
31
(
2014
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
Saved in:
6
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Saved in:
7
Marketing financial services in Africa : exploring the heterogeneous middle-class consumer across nine countries
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of financial services marketing
29
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014479191
Saved in:
8
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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