Narrow search
Showing 1 - 8 of 8
Cover Image
Chinese investments and Africa's small-scale producers : disruptions and opportunities : empirical analysis of primary sectors in Tanzania, Zambia and Zimbabwe
Weng, Xiaoxue; Buckley, Lila; Blackmore, Emma; Vorley, Bill - International Institute for Environment and Development - 2018
Persistent link: https://www.econbiz.de/10012130273
Cover Image
Marketing at the bottom of pyramid: market attractiveness and strategic requirements
Chikweche, Tendai - In: Marketing intelligence & planning 31 (2013) 7, pp. 764-787
Persistent link: https://www.econbiz.de/10010227505
Cover Image
Unbranded : the challenges of branding for Africa's informal economy
Chikweche, Tendai - In: Marketing brands in Africa : perspectives on the …, (pp. 203-236). 2021
Persistent link: https://www.econbiz.de/10012651451
Cover Image
Marketing to the "middle of the pyramid" in emerging markets using a social network perspective : evidence from Africa
Chikweche, Tendai; Fletcher, Richard - In: International journal of emerging markets 9 (2014) 3, pp. 400-423
Persistent link: https://www.econbiz.de/10011335102
Cover Image
"Rise of the middle of the pyramid in Africa" : theoretical and practical realities for understanding middle class consumer purchase decision making
Chikweche, Tendai; Fletcher, Richard - In: The journal of consumer marketing 31 (2014) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010254014
Cover Image
Revisiting middle-class consumers in africa : a cross-country city-based investigation outlining implications for international marketers
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international marketing 29 (2021) 4, pp. 79-94
Persistent link: https://www.econbiz.de/10012660730
Cover Image
Marketing financial services in Africa : exploring the heterogeneous middle-class consumer across nine countries
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of financial services marketing 29 (2024) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10014479191
Cover Image
Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: Journal of international consumer marketing 34 (2022) 5, pp. 517-536
Persistent link: https://www.econbiz.de/10013465894