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Website Morphing 2.0 : switching costs, partial exposure, random exit, and when to morph
Hauser, John R.; Liberali, Guilherme; Urban, Glen L. - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1594-1616
Persistent link: https://www.econbiz.de/10010381857
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Website morphing
Hauser, John R.; Urban, Glen L.; Liberali, Guilherme; … - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
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Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 225
Persistent link: https://www.econbiz.de/10003843218
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Discussion of "Website morphing"
Varian, Hal R. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 224
Persistent link: https://www.econbiz.de/10003843223