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The ethical dilemmas in marketing : the positive idea and its desirable and undesirable consequences
Woźniczka, Jarosław - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 195-207
Persistent link: https://www.econbiz.de/10011650034
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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924
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An econometric approach to a marketing decision model
Frank, Ronald E.; Frank, Ronald Edward; Massy, William … - 1971
Persistent link: https://www.econbiz.de/10000572082
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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A structural model of sales-force compensation dynamics: estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
Persistent link: https://www.econbiz.de/10003886408
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A structural model of sales-force compensation dynamics : estimation and field implementation
Misra, Sanjog; Nair, Harikesh - 2009 - This version: August 2009
significantly improve marketing decision-making, and firms’profitability …
Persistent link: https://www.econbiz.de/10003888112
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Ethical lapses of marketers
Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 153-157). 2006
Persistent link: https://www.econbiz.de/10003430294
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Marketing ethics
Murphy, Patrick E. - In: Marketing theory : a student text, (pp. 83-98). 2010
Persistent link: https://www.econbiz.de/10003950811
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Quantitative Marketing Modelle
Reiß, Sven - 2008
Persistent link: https://www.econbiz.de/10003591410
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Wirksame Unterstützung : strategische Kontrolle mit dem Analytic Hierarchy Process
Lütters, Holger; Staudacher, Jörg - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 2, pp. 44-48
Persistent link: https://www.econbiz.de/10003691554