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Australian Research Council DP0881799 IF Wilkinson, RE Marks and LC Young; Discipline of Marketing, The University of … Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …
Persistent link: https://www.econbiz.de/10009480121
customers are, what marketing techniques will be used, where funding will come from, among several others.For this project I …
Persistent link: https://www.econbiz.de/10009455836
Advertising expenses and research and development expenses are typically treated as operating expenses that affect current income. Managers often view advertising expenses and research and development expenses as costs and have difficulty identifying any associated benefits. However, they both...
Persistent link: https://www.econbiz.de/10009459035
How should multinational enterprises (MNEs) select international markets? We develop a model of international market selection that adds firm-specific advantages and transaction cost considerations to previously explored target market factors based on Dunning's Eclectic Framework. Results...
Persistent link: https://www.econbiz.de/10009459057
Several distinctive characteristics of the way in which information is produced and disseminated suggest that simple marginal benefit/marginal cost models may be inadequate to explain decisions that consumers make about how much and what type of information to search. The concepts of search,...
Persistent link: https://www.econbiz.de/10009459059
An empirical study using moral ethical development, perceived ethical climate, and outcomes of perceived ethical climate was conducted in Mexico and compared to an existing U.S. sample of salespeople. Across the two national cultures, it appears there is consistency in a positive significant...
Persistent link: https://www.econbiz.de/10009459061
This study investigates the relationship of perceived ethical climate to individual commitment to quality, organizational commitment, and performance among business-to-business salespeople from two companies. The results indicate a firm's ethical climate has an effect on its sales force....
Persistent link: https://www.econbiz.de/10009459062
Value-based management systems concentrate on actions that generate value for the shareholders in the wealth creation process (Fisher 1995; Lieber 1996; Walbert 1994). This study focuses explicitly on profitability, growth, and capital intensity as drivers of the value of the firm by extending a free...
Persistent link: https://www.econbiz.de/10009459063
There is great interest in the application of technological solutions driven by a thriving CRM industry. It has been shown the more effective the implementation of SFA, the greater its impact on increased sales performance. Previous research on SFA adoption has focused on the individual as the...
Persistent link: https://www.econbiz.de/10009459115
This paper focuses on the integrative and pervasive use of microcomputers in marketing research and managerial decision … making. The marketing research process is conceptualized as consisting of six phases. At each phase, microcomputer … applications and illustrative software are identified as implications for the practice of marketing research discussed. Next the …
Persistent link: https://www.econbiz.de/10009459117