Showing 81 - 90 of 2,704
Persistent link: https://www.econbiz.de/10012814179
Persistent link: https://www.econbiz.de/10012508754
Persistent link: https://www.econbiz.de/10013258372
Persistent link: https://www.econbiz.de/10012596507
Persistent link: https://www.econbiz.de/10014229839
Search-based advertising has become very popular since it provides advertisers the ability to attract potential customers with measurable returns. In this type of advertising, advertisers bid on keywords to have an impact on their ad’s placement, which in turn affects the response from...
Persistent link: https://www.econbiz.de/10011052675
The Internet has signi.cantly reduced the marginal cost of producing and distributing digital information goods. It … results have particular empirical relevance to the markets for software and Internet content and suggest that aggregation …
Persistent link: https://www.econbiz.de/10008789666
research including implications for firms’ revenue models from the increasing importance of the mobile Internet. Copyright …
Persistent link: https://www.econbiz.de/10010959376
data set of over 8,500 price observations collected over a period of 15 months, we compare pricing behavior at 41 Internet …There have been many claims that the Internet represents a new nearly "frictionless market." Our research empirically … analyzes the characteristics of the Internet as a channel for two categories of homogeneous products-books and CDs. Using a …
Persistent link: https://www.econbiz.de/10009441259
dimensions of network and pricing regime. With this approach, the consensus on the benefits of a deviation from the status quo as … policy decisions is derived and it is discussed how the concept of neutrality extends to other parts of the Internet …
Persistent link: https://www.econbiz.de/10011056925