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Amerikanisch
Consumer behaviour
26
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USA
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Retail trade
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Kim, Youn-kyung
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Kumar, Archana
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Lee, Hyun-joo
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Journal of business research : JBR
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Indian consumers' purchase intention toward a United States versus local brand
Kumar, Archana
;
Lee, Hyun-joo
;
Kim, Youn-kyung
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 521-527
Persistent link: https://www.econbiz.de/10003846858
Saved in:
2
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
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