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Personalized service and brand equity in family business : a dyadic investigation
Velasco Vizcaino, Franklin; Lanchimba, Cintya; Llanos … - In: Journal of small business strategy 31 (2021) 2, pp. 62-79
Persistent link: https://www.econbiz.de/10012620699
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How does service climate influence hotel employees' brand citizenship behavior? : a social exchange and social identity perspective
Hung Trong Hoang - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10012698521
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Research on influence of the congurence of self-image and brand image on consumers' citizenship behavior
Huang, Wanling; Chen, Ming - In: Inventi impact: retailing & consumer services (2018) 3, pp. 131-139
Persistent link: https://www.econbiz.de/10012130276
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The relationship between employee self-concept, brand identity, brand pride and brand citizenship behaviour and customer satisfaction
Abadi, Sara Jahan; Mahdavipour, Zahra; Rezaei, Ali; … - In: International journal of business excellence : IJBEX 23 (2021) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10012506650
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You are what you communicate : on the relationships among university brand personality, identification, student participation, and citizenship behaviour
Naheen, Fahmida; Elsharnouby, Tamer H. - In: Journal of marketing for higher education 34 (2024) 1, pp. 368-389
Persistent link: https://www.econbiz.de/10014566979
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An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun - In: Journal of fashion marketing and management 28 (2024) 2, pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions : a social identity theory perspective
Mittal, Shweta; Gupta, Vishal; Motiani, Manoj - In: IIMB management review 34 (2022) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10014266971
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Aufbau und Steuerung eines markenkonformen Mitarbeiterverhaltens: Bestandsaufnahme und kritische Würdigung aus Sicht der internen Markenwürdigung
Bruhn, Manfred; Batt, Verena - 2010
Das Ziel des Forschungsprojekts war es, die Determinanten und Konsequenzen der Markeneinstellung von Mitarbeitenden zu untersuchen. Dabei wurde sich als spezifische Form der Markeneinstellung auf die Konzeptualisierung und Operationalisierung der Markenliebe von Mitarbeitenden konzentriert. Die...
Persistent link: https://www.econbiz.de/10011428808
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Employee based brand equity : a third perspective
King, Ceridwyn; Grace, Debra - In: Services marketing quarterly 30 (2009) 2, pp. 122-147
Persistent link: https://www.econbiz.de/10003846802