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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up
Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584
Persistent link: https://www.econbiz.de/10011854359
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Designing marketplace literacy education in resource-constrained contexts : implications for public policy and marketing
Viswanathan, Madhu; Sridharan, Srinivas; Gau, Roland; … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 85-94
Persistent link: https://www.econbiz.de/10003875236
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Product development for the BoP : insights on concept and prototype development from University-based student projects in India
Viswanathan, Madhu; Sridharan, Srinivas - In: The journal of product innovation management : an … 29 (2012) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10009411902
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Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu; Jung, Kiju; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas; Viswanathan, Madhu - In: Marketing theory 17 (2017) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
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Subalterns, empowerment and the failed imagination of markets
Khare, Apoorv; Varman, Rohit - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1593-1602
Persistent link: https://www.econbiz.de/10011854428