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Consumer decisions with artificially intelligent voice assistants
Dellaert, Benedict G. C.; Shu, Suzanne B.; Arentze, Theo; … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 335-347
Persistent link: https://www.econbiz.de/10012417688
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Resistance to medical artificial intelligence
Longoni, Chiara; Bonezzi, Andrea; Morewedge, Carey K. - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 629-650
Persistent link: https://www.econbiz.de/10012120631
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Personalized communication as a platform for service inclusion? : initial insights into interpersonal and AI-based personalization for stigmatized consumers
Mende, Martin; Scott, Maura L.; Ubal, Valentina O.; … - In: Journal of service research 27 (2024) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014580389
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Digital technologies : tensions in privacy and data
Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
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Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin; Yang, Kejia; Zhang, Jonathan Z.; … - In: Management science : journal of the Institute for … 69 (2023) 4, pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
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Dynamic and global drivers of salesperson effectiveness
Claro, Danny Pimentel; Ramos, Carla; Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 399-425
Persistent link: https://www.econbiz.de/10015047779