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Active machine learning for consideration heuristics
Dzyabura, Daria; Hauser, John R. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 801-819
Persistent link: https://www.econbiz.de/10009384016
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How can machine learning aid behavioral marketing research?
Hagen, Linda; Uetake, Kosuke; Yang, Nathan; Bollinger, Bryan - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 361-370
Persistent link: https://www.econbiz.de/10012417690
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Capturing heterogeneity among consumers with multi-taste preferences
Liu, Liu; Dzyabura, Daria - 2017
Persistent link: https://www.econbiz.de/10012494098
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Visual listening in: extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - 2019
Persistent link: https://www.econbiz.de/10012494099
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Visual listening in : extracting brand image portrayed on social media
Liu, Liu; Dzyabura, Daria; Mizik, Natalie - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
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Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
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The creator economy : an introduction and a call for scholarly research
Peres, Renana; Schreier, Martin; Schweidel, David A.; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 403-410
Persistent link: https://www.econbiz.de/10015057476