Narrow search
Showing 1 - 10 of 4,184
Cover Image
Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
Marktanalyse und Marktprognose : das ZVEI-Verbandsinformationssystem ELVIRA
Scheinost, Ulrich (ed.); Haas, Hansjörg (ed.);  … - Informationszentrum Sozialwissenschaften - 1998
Persistent link: https://www.econbiz.de/10000655157
Cover Image
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann (ed.); Homburg, Christian (contributor) - 1998 - 3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Cover Image
Business mapping im Marketing
Leiberich, Peter (ed.) - 1997 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000630999
Cover Image
Marktforschungs-Praxis : Konzepte, Methoden, Erfahrungen
Broda, Stephan - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003344270
Cover Image
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
Olbrich, Rainer (ed.) - 2006
Persistent link: https://www.econbiz.de/10003335023
Cover Image
Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
Cover Image
Handbuch der Marktforschung
Stalzer, Lieselotte (revision) - 2007 - 2. Aufl.
Persistent link: https://www.econbiz.de/10003489622
Cover Image
Fundamentals of marketing research
Malhotra, Naresh K. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003445665