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Superimposed text size and contrast effects in DTC TV advertising : which presentation format is best for Rx drug messaging to consumers?
Paquin, Ryan S.; O'Donoghue, Amie C.; Kelly, Bridget J.; … - In: Journal of advertising research 61 (2021) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10012643004
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
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Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.; Sullivan, Helen W.; Rupert, Douglas J. - In: Health marketing quarterly 36 (2019) 2, pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
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An empirical examination of the FDAAA-mandated toll-free statement for consumer reporting of side effects in direct-to-consumer television advertisements
Aikin, Kathryn J.; O’Donoghue, Amie C.; Squire, Claudia M. - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10011506062
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Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.; Aikin, Kathryn J.; Burke, Panne; … - In: Health marketing quarterly 39 (2022) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10013336367