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~subject:"Arzneimittelmarkt"
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Arzneimittelmarkt
Werbung
11,408
Advertising
11,384
Ökonometrisches Modell
4,394
Werbewirkung
3,891
Advertising effects
3,842
Consumer behaviour
3,194
Konsumentenverhalten
3,083
Econometric model
3,066
Theorie
2,754
Theory
2,717
Internet marketing
1,869
Online-Marketing
1,857
advertising
1,408
USA
1,317
United States
1,213
Econometric models
1,191
Deutschland
988
Marketing
929
Brand management
812
Markenführung
788
Germany
760
Marketingmanagement
728
Marketing management
718
households
711
Schätzung
640
Estimation
599
Social Web
597
Social web
597
econometric models
553
Pricing strategy
504
Preismanagement
503
Brand image
485
Markenimage
484
Households
464
Markenartikel
448
Ökonometrie
426
Welt
395
World
390
Brand
377
Wettbewerb
362
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6
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16
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12
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3
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4
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3
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3
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3
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2
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2
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2
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1
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English
21
German
9
Polish
1
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1
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Ishida, Junichiro
4
Takahara, Tsuyoshi
4
David, Guy
3
Markowitz, Sara
3
Sommer, Ulrich
3
Koinig, Isabell
2
Röper, Burkhardt
2
Suppliet, Moritz
2
An, Soontae
1
DeLorme, Denise E.
1
Delbaere, Majorie
1
Diehl, Sandra
1
Feldman, Roger D.
1
González, Aldo
1
Hagenbuch, David
1
Hristakeva, Sylvia
1
Huang, Guofang
1
Huh, Jisu
1
Lang, Herbert
1
Lobo, Félix
1
Michalik, Małgorzata
1
Mortimer, Julie Holland
1
Mruk, Henryk
1
Pilarczyk, Bogna
1
Reid, Leonard N.
1
Roy, Abhik
1
Schmalen, Helmut
1
Shapiro, Bradley T.
1
Shum, Matthew
1
Tan, Wei
1
Wehking, Erwin
1
Wei, Mei-Ling
1
Yde, Eric
1
Álvarez, Roberto
1
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National Bureau of Economic Research
2
Axel-Springer-Verlag
1
Springer Fachmedien Wiesbaden
1
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Reihe Wirtschaftswissenschaften
3
Discussion paper / Institute of Social and Economic Research
2
Forschungsgruppe Konsum und Verhalten
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
NBER working paper series
2
Quantitative marketing and economics : QME
2
Aachener ökonomische Studien
1
CEPAL review
1
Eastern economic journal
1
Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
1
Health marketing quarterly
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of health economics
1
Journal of public economic theory
1
Marketing letters : a journal of research in marketing
1
NBER Working Paper
1
Schriften des Vereins für Socialpolitik : SVS
1
SpringerLink / Bücher
1
The European journal of health economics : HEPAC ; health economics in prevention and care
1
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ECONIS (ZBW)
29
USB Cologne (EcoSocSci)
2
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1
The effect of regulated competition on pharmaceutical
advertising
and promotion
David, Guy
;
Markowitz, Sara
- In:
Eastern economic journal
41
(
2015
)
1
,
pp. 24-39
Persistent link: https://www.econbiz.de/10010489493
Saved in:
2
A comparative analysis of medicine prices in Latin America
Álvarez, Roberto
;
González, Aldo
- In:
CEPAL review
(
2020
)
130
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012586017
Saved in:
3
Zur Effektivität der Pharma-Werbung
Sommer, Ulrich
-
1989
Persistent link: https://www.econbiz.de/10000782669
Saved in:
4
Publikumswerbung für Arzneimittel : ein Kriterium für den Ausschluss von der Erstattung durch die gesetzliche Krankenversicherung? ; eine sozialökonomische Studie unter besonderer...
Röper, Burkhardt
-
1980
Persistent link: https://www.econbiz.de/10000326628
Saved in:
5
Märkte / Rezeptfreie Medikamente : Informationen für die Werbeplanung
Axel-Springer-Verlag
-
Hamburg
-
1993 - 1997 nachgewiesen
Persistent link: https://www.econbiz.de/10000658510
Saved in:
6
Werbung und Wettbewerb bei publikumsbeworbenen Arzneimitteln
Sommer, Ulrich
-
1985
Persistent link: https://www.econbiz.de/10000044353
Saved in:
7
The state of public research on over-the-counter drug
advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
8
Competition in prescription drug markets : the roles of trademarks,
advertising
, and generic names
Feldman, Roger D.
;
Lobo, Félix
- In:
The European journal of health economics : HEPAC ; …
14
(
2013
)
4
,
pp. 667-675
Persistent link: https://www.econbiz.de/10009770397
Saved in:
9
Advertising
, competition, and regulation in the pharmaceutical industry
Suppliet, Moritz
-
2016
Persistent link: https://www.econbiz.de/10011459973
Saved in:
10
Hamburger Arbeiten zur Linguistik und Texttheorie : HALT
Hamburg : Hamburger Buchagentur
-
1.1981 -
Persistent link: https://www.econbiz.de/10010452059
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