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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies …Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter …
Persistent link: https://www.econbiz.de/10013504679
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La mode des indiennes à Marseille à travers la consommation des couvertures de lit et des robes de chambre (1664-1693)
Raveux, Olivier - In: Consommateurs & consommation : XVIIe-XXIe siècle : …, (pp. 79-102). 2015
Persistent link: https://www.econbiz.de/10011495867
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Consumer segments in social commerce : a latent class approach
Nadeem, Waqar; Juntunen, Mari; Juntunen, Jouni - In: Journal of consumer behaviour : an international … 16 (2017) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10011695062
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Fashion marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica; Mogaji, Emmanuel; Bosah, Genevieve - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 3-16). 2023
Persistent link: https://www.econbiz.de/10013543338
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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
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Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Kang, Inwon; Lee, Jiwon; Shin, Matthew M.; Shin, Geon-cheol - In: Service business 8 (2014) 1, pp. 113-133
Persistent link: https://www.econbiz.de/10010239426
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Special issue: Brand building and buying behaviour in Asia
Apéria, Tony (contributor) - 2008
Persistent link: https://www.econbiz.de/10003745623
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Multiple collective identities of Far Eastern Russians and their choice of Asian versus European brands
Han, C. M.; Khvoynitskaya, Polina - In: Journal of international consumer marketing 27 (2015) 5, pp. 403-413
Persistent link: https://www.econbiz.de/10011410277
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Brand positioning through advertising in Asia, North America, and Europe : the role of global consumer culture
Alden, Dana; Steenkamp, Jan-Benedict E. M.; Batra, Rajeev - In: Best practices in international marketing, (pp. 193-215). 2002
Persistent link: https://www.econbiz.de/10001680898
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Antecedents and outcomes of brand strength : a study of Asian IT organizations towards brand sustainability
Ray, Keshab; Sharma, Meenakshi - In: Corporate reputation review 24 (2021) 3, pp. 128-142
Persistent link: https://www.econbiz.de/10012587289