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Needmining : automated analytical support for customer need elicitation
Kühl, Niklas - 2017
Persistent link: https://www.econbiz.de/10011875546
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Was braucht der Mensch, um glücklich zu sein? : Bedürfnisforschung und Konsumkritik
Meyer-Abich, Klaus Michael (ed.) - 1979
Persistent link: https://www.econbiz.de/10000065442
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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Konsumentenbeobachtung am Point of Sale : ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
Rüdell, Monique - 1993
Persistent link: https://www.econbiz.de/10000349013
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Innovative Marktforschung
1983
Persistent link: https://www.econbiz.de/10000054961
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Customer Insights : wissen wie der Kunde tickt ; mehr Erfolg durch Markt-Wirkungsmodelle
Riekhof, Hans-Christian (ed.) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003895105
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Marketing : the basics
Moore, Karl; Pareek, Niketh - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003868205
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...
Persistent link: https://www.econbiz.de/10003301735