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The PDMA toolbook ... for new product development : 2
2004
Persistent link: https://www.econbiz.de/10004800813
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The PDMA handbook of new product development
Kahn, Kenneth B. (contributor) - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004490912
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The PDMA toolbook ... for new product development : [1]
2002
Persistent link: https://www.econbiz.de/10004752251
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Jahrbuch Markentechnik
Wiesbaden : Gabler; 1995-2008/09: Frankfurt, M. : Dt. … - [1.]1995; 2.1997/98(1997) - 8.2011/12(2010); damit …
Persistent link: https://www.econbiz.de/10000542681
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Suchfelder für innovatives Marketing
Belz, Christian (contributor) - 1997
Persistent link: https://www.econbiz.de/10004314708
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Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin (contributor) - 2008
Persistent link: https://www.econbiz.de/10004429433
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Product variety management : research advances
Ho, Teck-Hua (contributor) - 1999
Persistent link: https://www.econbiz.de/10004019634
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Adding transparency to brand management : February 1998
Fellows-Rödl, Deborah (contributor) - 1998
Persistent link: https://www.econbiz.de/10004379729
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Brands and brand management
Elliott, Richard (contributor)
Persistent link: https://www.econbiz.de/10004900450
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Consumer driven demand and operations management models : a systematic study of information technology enabled sales mechanisms
Netessine, Serguei (contributor) - 2009
Persistent link: https://www.econbiz.de/10004936147