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B2B-Handel : Perspektiven des Groß- und Außenhandels
Zentes, Joachim (contributor) - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004075878
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas (contributor) - 2002
Persistent link: https://www.econbiz.de/10004767819
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Special issue: Cycle time and industrial marketing
Hult, Gert Tomas M. (contributor) - In: Industrial marketing management : the international … 31,4 (2002)
Persistent link: https://www.econbiz.de/10004736545
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Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael (contributor) - 2006 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004874109
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Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen ; [Bachelor geeignet!]
Werani, Thomas; Gaubinger, Kurt; Kindermann, Harald - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004887616
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Qualitative research in context
Marks, Laura (contributor) - 2000
Persistent link: https://www.econbiz.de/10004605078
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Special issue Multi-channel strategy in B2B markets
Rosenbloom, Bert (contributor) - In: Industrial marketing management : the international … 36,1 (2007)
Persistent link: https://www.econbiz.de/10004913768
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Business-to-business brand management : theory, research and executive case study exercises
Glynn, Mark S. (contributor) - In: Advances in business marketing and purchasing 15 (2009)
Persistent link: https://www.econbiz.de/10004939511
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Applying qualitative methods to marketing management research
Buber, Renate (contributor) - 2004
Persistent link: https://www.econbiz.de/10004663630
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Focus groups : supporting effective product developement
Langford, Joe (contributor) - 2003
Persistent link: https://www.econbiz.de/10004770527