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~subject:"Auktion"
~subject:"Auktionstheorie"
~subject:"Social web"
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Auktion
Auktionstheorie
Social web
Consumer behaviour
44
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44
Preismanagement
35
Pricing strategy
35
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23
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21
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21
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19
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15
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15
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pay what you want
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price discrimination
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social preferences
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customer-driven pricing mechanisms
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Spann, Martin
27
Skiera, Bernd
5
Bernhardt, Martin
4
Hinz, Oliver
4
Häubl, Gerald
4
Stich, Lucas
3
Zeithammer, Robert
3
Soukhoroukova, Arina
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Books on Demand GmbH <Norderstedt>
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Electronic commerce & digital markets : ecm
2
Information systems research : ISR
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Business & information systems engineering
1
Decision support systems : DSS ; the international journal
1
GfK marketing intelligence review : Marketingforschung für die Praxis
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
27
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1
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003565781
Saved in:
2
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003762119
Saved in:
3
Analyse des Gebotsverhaltens im Reverse Pricing
Spann, Martin
- In:
Pricing-Forschung in Deutschland
,
(pp. 199-212)
.
2005
Persistent link: https://www.econbiz.de/10003272521
Saved in:
4
The impact of information diffusion on bidding behavior in secret reserve price auctions
Hinz, Oliver
;
Spann, Martin
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003771610
Saved in:
5
The effects of reference prices on bidding behavior in interactive pricing mechanisms
Wolk, Agnieszka
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
4
,
pp. 2-18
Persistent link: https://www.econbiz.de/10003795383
Saved in:
6
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
7
Managing information diffusion in Name-Your-Own-Price auctions
Hinz, Oliver
;
Spann, Martin
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
4
,
pp. 474-485
Persistent link: https://www.econbiz.de/10008655576
Saved in:
8
Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments
Hinz, Oliver
;
Spann, Martin
;
Hann, Il-Horn
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 859-870
Persistent link: https://www.econbiz.de/10011420860
Saved in:
9
Preference markets in new product development
Dahan, Ely
;
Soukhoroukova, Arina
;
Spann, Martin
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 16-25
Persistent link: https://www.econbiz.de/10009419845
Saved in:
10
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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