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Australia
Consumer behaviour
16
Konsumentenverhalten
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Brand image
12
Markenimage
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Australien
9
Sponsoring
7
Sponsorship
7
Beziehungsmarketing
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Brand management
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Markenführung
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Relationship marketing
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Sports
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Corporate Social Responsibility
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Corporate reputation
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Corporate social responsibility
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Firmenimage
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Marketing management
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Marketingmanagement
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Brand equity
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Führungsstil
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Kommunalverwaltung
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Leadership style
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Local government
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Personality psychology
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Persönlichkeitspsychologie
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Sportveranstaltung
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Advertising
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Advertising effects
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Betriebsklima
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Brand
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Children
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Confidence
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Customer satisfaction
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Customer service
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Pappu, Ravi
4
Quester, Pascale G.
4
Cooksey, Ray W.
3
Muchiri, Michael K.
3
Walumbwa, Fred O.
2
Beverland, Michael B.
1
Brailsford, Timothy J.
1
Cornwell, T. Bettina
1
Dash, Stephen
1
Di Milia, Lee V.
1
Farrelly, Francis
1
Hill, David J.
1
Hiller, Janet E.
1
Hutchinson, Marion
1
Lu, Vinh Nhat
1
Medlin, Christopher J.
1
Miller, Caroline L.
1
Quester, Pascale
1
R.C. Leventhal
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Ritchie, Brent W.
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Scholz, Brett
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Spry, Amanda
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Leadership & organization development journal
3
Australasian marketing journal
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Psychology & marketing
1
The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Pappu, Ravi
;
Quester, Pascale G.
-
2008
Persistent link: https://www.econbiz.de/10009479537
Saved in:
2
Examining the effects of substitutes for leadership on performance outcomes
Muchiri, Michael K.
;
Cooksey, Ray W.
- In:
Leadership & organization development journal
32
(
2011
)
8
,
pp. 817-836
Persistent link: https://www.econbiz.de/10009405369
Saved in:
3
Gender and managerial level differences in perceptions of effective leadership
Muchiri, Michael K.
;
Cooksey, Ray W.
;
Di Milia, Lee V.
; …
- In:
Leadership & organization development journal
32
(
2011
)
5
,
pp. 462-492
Persistent link: https://www.econbiz.de/10009355721
Saved in:
4
Transformational and social processes of leadership as predictors of organisational outcomes
Muchiri, Michael K.
;
Cooksey, Ray W.
;
Walumbwa, Fred O.
- In:
Leadership & organization development journal
33
(
2012
)
7
,
pp. 662-683
Persistent link: https://www.econbiz.de/10009680717
Saved in:
5
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Saved in:
6
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
7
Valuing brand equity of a geographic region
Brailsford, Timothy J.
;
Dash, Stephen
;
Hutchinson, Marion
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
14
(
2009
)
6
,
pp. 765-779
Persistent link: https://www.econbiz.de/10003974184
Saved in:
8
Determinants of export success in professional business services : a qualitative study
Lu, Vinh Nhat
;
Quester, Pascale G.
;
Medlin, Christopher J.
- In:
The service industries journal
32
(
2012
)
10
,
pp. 1637-1652
Persistent link: https://www.econbiz.de/10009581522
Saved in:
9
The impact of Australia's new graphic cigarette packet warnings on smokers' beliefs and attitudes
Miller, Caroline L.
;
Hill, David J.
;
Quester, Pascale G.
; …
- In:
Australasian marketing journal
19
(
2011
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10009269376
Saved in:
10
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.
;
Farrelly, Francis
;
Quester, …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
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