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Broadening the scope of the resource-based view in marketing: the contingency role of institutional factors

Auh, Seigyoung; Menguc, Bulent - In: Industrial marketing management : the international … 38 (2009) 7, pp. 757-768

Persistent link: https://www.econbiz.de/10003893183

Marketing's strategic influence in Australian firms: a review and survey

Merlo, Omar; Auh, Seigyoung - In: Australasian marketing journal 18 (2010) 2, pp. 49-56

Persistent link: https://www.econbiz.de/10003975203

The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance

Merlo, Omar; Auh, Seigyoung - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 295-311

Persistent link: https://www.econbiz.de/10003873478

Performance implications of the direct and moderating effects of centralization and formalization on customer orientation/ Seigyoung Auh; Bulent Menguc

Auh, Seigyoung; Menguc, Bulent - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1022-1034

Persistent link: https://www.econbiz.de/10003555790

Moral philosophies of marketing managers

Karande, Kiran; Rao, C.P.; Singhapakdi, Anusorn - In: European Journal of Marketing 36 (2002) 7/8, pp. 768-791

A recent article pointed out that “past research has paid relatively little attention to the sources of individuals’ moral philosophies from either a conceptual or an empirical standpoint” and investigated the determinants of idealism and relativism among American marketers. A literature...

Persistent link: https://www.econbiz.de/10014722030