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The effects of the social structure of digital networks on viral marketing performance

Bampo, Mauro; Ewing, Michael; Mather, Dineli R.; … - In: Information systems research : ISR 19 (2008) 3, pp. 273-290

Persistent link: https://www.econbiz.de/10003771589

Australian marketing managers' perceptions of the internet : a quasi-longitudinal perspective

Long, Elaine K. F.; Ewing, Michael; Pitt, Leyland F. - 2007

Persistent link: https://www.econbiz.de/10003538860

The intra- and inter-personal dynamics associated with consuming sensitive products : understanding the consumption of erectile function aids using dimensional qualitative research

Newton, Fiona J.; Ewing, Michael; Pitt, Leyland F. - In: Psychology & marketing 29 (2012) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10009501841

The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising

Ewing, Michael - In: Journal of advertising research 53 (2013) 1, pp. 83-89

Persistent link: https://www.econbiz.de/10009745861

Brand rivalry and community conflict

Ewing, Michael; Wagstaff, Peter E.; Powell, Irene H. - In: Journal of business research : JBR 66 (2013) 1, pp. 4-12

Persistent link: https://www.econbiz.de/10009720410

Market orientation and performance in the public sector : the role of organisational commitment

Caruana, Albert; Ramaseshan, B.; Ewing, Michael - 1996

Persistent link: https://www.econbiz.de/10000973818

Aesthetic theory and logo design: examining consumer response to proportion across cultures

Pittard, Narelle; Ewing, Michael; Jevons, Colin - In: International Marketing Review 24 (2007) 4, pp. 457-473

Purpose – The purpose of this study is to investigate reactions to the divine proportion (a ratio of 1: 1.618) in logo design across different cultures. Design/methodology/approach – The approach is a survey in three different countries: Australia, Singapore and South Africa. Findings –...

Persistent link: https://www.econbiz.de/10014827396