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Peter Laplaca : a case study
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Beverland, Michael B.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Memorable customer experiences : a research anthology
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ECONIS (ZBW)
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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
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2
Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.
;
Farrelly, Francis
;
Quester, …
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
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3
The quest for authenticity in consumption : consumers’ purposive choice of authentic cues to shape experienced outcomes
Beverland, Michael B.
;
Farrelly, Francis J.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 838-856
Persistent link: https://www.econbiz.de/10003945187
Saved in:
4
Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.
;
Micheli, Pietro
;
Farrelly, Francis J.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 628-648
Persistent link: https://www.econbiz.de/10011600439
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