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Broadening an understanding of problem gambling : the lifestyle consumption community of sports betting
Gordon, Ross; Gurrieri, Lauren; Chapman, Michael - In: Journal of business research : JBR 68 (2015) 10, pp. 2164-2172
Persistent link: https://www.econbiz.de/10011373097
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Collective reflexivity in social marketing through ethnographic film-making : the Yolngu story of tobacco in Yirrkala, Australia
Kariippanon, Kishan; Gordon, Ross; Jayasinghe, Laknath; … - In: Marketing theory 20 (2020) 1, pp. 123-143
Persistent link: https://www.econbiz.de/10012201556
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Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross; Harada, Theresa; Waitt, Gordon; Gurrieri, … - In: Marketing theory 24 (2024) 2, pp. 311-337
Persistent link: https://www.econbiz.de/10014631851