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~subject:"Australien"
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Australien
Sponsoring
36
Sponsorship
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Consumer behaviour
23
Konsumentenverhalten
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Sport
20
Sportmarketing
19
Sports
19
Sports marketing
19
Brand image
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Marketingmanagement
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Beziehungsmarketing
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Marketing
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Professional sports
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Australia
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Werbewirkung
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Brand
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Großbritannien
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Kinder
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Pappu, Ravi
3
Cornwell, T. Bettina
2
Ritchie, Brent W.
2
Brailsford, Timothy J.
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Chien, P. Monica
1
Dash, Stephen
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Hutchinson, Marion
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McAlister, Anna R.
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Quester, Pascale
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European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
Journal of travel and tourism marketing
1
Psychology & marketing
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
2
Segmentation by travel related risks : an integrated approach
Ritchie, Brent W.
;
Chien, P. Monica
;
Sharifpour, Mona
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10011669975
Saved in:
3
Country equity : conceptualization and empirical evidence
Pappu, Ravi
;
Quester, Pascale
- In:
International business review : the official journal of …
19
(
2010
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10003978782
Saved in:
4
Valuing brand equity of a geographic region
Brailsford, Timothy J.
;
Dash, Stephen
;
Hutchinson, Marion
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
14
(
2009
)
6
,
pp. 765-779
Persistent link: https://www.econbiz.de/10003974184
Saved in:
5
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
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