The future in the services industry belongs to Artificial Intelligence (AI) driven machines, which is a major source of worry for the job market in India. Over 50% of India's GDP constitutes services, and it is a major source of employment for the skilled manpower of India. The research measures...

The education institutions present a complicated economic and social ecosystem with many processes that are constantly under pressure from many stakeholders. Learning organizations are trying to find ways to improve them, but they crash at "unmistakable claims" about the need to build extensive...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

Information technology and its implications have shown significant developments in the last decades. The internet revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of personalisation, marketing automation, neuromarketing,...