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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John; Godwin, Lynn - In: Journal of international consumer marketing 35 (2023) 5, pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
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Assessing country-of-origin effects : the impact of an international event
Cho, Yoon C.; Ha, Joseph - In: The journal of applied business research 21 (2005) 3, pp. 47-60
Persistent link: https://www.econbiz.de/10003101937
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim - In: Journal of international consumer marketing 33 (2021) 1, pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
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Effects of country-of-assembly image on purchase intention : the case of Algerian Renault Symbol car
Fatima, Marsel; Nadjat, Hamdani - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 103-109). 2023
Persistent link: https://www.econbiz.de/10013541898
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An investigation of country-of-origin effect using correspondence analysis : a cross-national context
Hsieh, Ming Huei - 2007
Persistent link: https://www.econbiz.de/10003541358
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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara; Zinnbauer, Markus A.; Pallas, Florian; … - In: Long range planning : LRP ; international journal of … 46 (2013) 1/2, pp. 125-148
Persistent link: https://www.econbiz.de/10009735691