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The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc - In: Fallstudien zum Internationalen Management : Grundlagen …, (pp. 307-325). 2011
Persistent link: https://www.econbiz.de/10009304630
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Chinese brands : the build or buy considerations
Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
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Geely motors : a Chinese automaker enters international markets
Alon, Ilan; Fetscherin, Marc; Sardy, Marc - In: International journal of Chinese culture and management … 1 (2007/08) 4, pp. 489-498
Persistent link: https://www.econbiz.de/10003865949
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Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc; Toncar, Mark - In: Multinational business review 17 (2009) 2, pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
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China shifts into gear in the global auto market
Fetscherin, Marc; Sardy, Marc - In: Globalization of Chinese enterprises, (pp. 181-193). 2008
Persistent link: https://www.econbiz.de/10003609525
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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The effects of brand relationships on justice perceptions in service recovery
Gonçalves Filho, Cid; Kiefer, Kip; Fetscherin, Marc; … - In: Journal of consumer marketing 40 (2023) 3, pp. 315-327
Persistent link: https://www.econbiz.de/10014275988