transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and … suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports …The major objective of this study is to test if an Olympic Games sponsorship program can influence investors' behavior …

GARCH (p,q) model, focusing on the stock price effects of a sport sponsorship program during and after a sporting event … caused by sports events' sponsorship programs are firm-specific, as well as sporting event-specific. The findings of this …. Studying stock price behavior during a sporting event is attempted for the first time in the marketing and sponsorship …