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The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
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Understanding the effect of advertising on stock returns and firm value : theory and evidence from a structural model
Vitorino, Maria Ana - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 227-245
Persistent link: https://www.econbiz.de/10010345151
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The short-term impact of Super Bowl advertising on stock prices : an exploratory event study
Eastman, Jacqueline K.; Iyer, Rajesh; Wiggenhorn, Joan M. - In: The journal of applied business research 26 (2010) 6, pp. 69-84
Persistent link: https://www.econbiz.de/10008749197
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Hidden Advertising : The Streetlight Effect and Stock Mispricing
Gefen, Ofir; Hsu, Po-Hsuan; Lee, Hsiao-Hui; Reeb, David M. - 2021
. Among the many firms that do not report their advertising, 25% are in the top decile of observed advertising. We find that …, auditor-specific minimums (e.g., EY vs. Deloitte). Forced and voluntary auditor changes lead firms to alter advertising … disclosures. Financial analysts ask executives of hidden advertising firms 65% fewer questions about advertising than their …
Persistent link: https://www.econbiz.de/10013223942
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Advertising, attention, and stock returns
Chemmanur, Thomas J.; Yan, An - In: The quarterly journal of finance 9 (2019) 3, pp. 1-51
Persistent link: https://www.econbiz.de/10012166866
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Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone; Hoffmann, Arvid O. I.; Aspara, Jaakko; … - In: Journal of marketing 83 (2019) 4, pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
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Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr; Rasul, Tareq Faizur - In: International review of financial analysis 92 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
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Is soft information substitutive or complementary to hard news for investor attention? : evidence from corporate advertising in Japan
Aman, Hiroyuki; Kasuga, Norihiro; Moriyasu, Hiroshi - In: Research in international business and finance 66 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014463121
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How novelty and narratives drive the stock market : black swans, animal spirits, and scapegoats
Mangee, Nicholas - 2021 - 1 edition
"When unscheduled events hit the stock market, from corporate scandals and technological breakthroughs to recessions and pandemics, relationships driving returns change in unforeseeable ways. To deal with uncertainty, investors engage in narratives thatwhich simplify the complexity of real-time,...
Persistent link: https://www.econbiz.de/10012590632
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How novelty and narratives drive the stock market : black swans, animal spirits, and scapegoats
Mangee, Nicholas - 2021
'Animal spirits' is a term that describes the instincts and emotions driving human behaviour in economic settings. In recent years, this concept has been discussed in relation to the emerging field of narrative economics. When unscheduled events hit the stock market, from corporate scandals and...
Persistent link: https://www.econbiz.de/10013272549