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Managing channel coordination in a multi-channel manufacturer-retailer supply chain
Yan, Ruiliang - In: Industrial marketing management : the international … 40 (2011) 4, pp. 636-642
Persistent link: https://www.econbiz.de/10009160097
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Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel; Pei, Zhi; Yan, Ruiliang - In: Industrial marketing management : the international … 84 (2020), pp. 165-182
Persistent link: https://www.econbiz.de/10012162493
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Retail services and firm profit in a dual-channel
Yan, Ruiliang; Pei, Zhi - In: Journal of retailing and consumer services 16 (2009) 4, pp. 306-314
Persistent link: https://www.econbiz.de/10003864561
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Franchisor-franchisee supply chain cooperation : sharing of demand forecast information in high-tech industries
Yan, Ruiliang; Wang, Kai-yu - In: Industrial marketing management : the international … 41 (2012) 7, pp. 1164-1173
Persistent link: https://www.econbiz.de/10009683351
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Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi; Yan, Ruiliang - In: Industrial marketing management : the international … 76 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
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National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel; Yan, Ruiliang - In: Industrial marketing management : the international … 64 (2017), pp. 161-174
Persistent link: https://www.econbiz.de/10011738518