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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
New product development
56
Produktentwicklung
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34
Innovationsmanagement
34
China
21
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Marketingmanagement
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Unternehmenserfolg
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Unternehmensgründung
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Decision
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Entscheidung
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Marketing
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Consumer behaviour
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Erfolgsfaktor
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Di Benedetto, C. Anthony
12
Lindgreen, Adam
9
Calantone, Roger
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Di Benedetto, Anthony
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Geersbro, Jens
2
Song, Michael
2
Belkhouja, Mustapha
1
Calantone, Roger J.
1
Gordon, Geoffrey
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Han, Sang-Lin
1
Haon, Christophe
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Jaakkola, Elina
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Markovic, Stefan
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Ritter, Thomas
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Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
15
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The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 832-843
Persistent link: https://www.econbiz.de/10008737501
Saved in:
2
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Saved in:
3
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
4
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
5
Commentaries on the citation classics in Industrial Marketing Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
Saved in:
6
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
7
How to become a top business-to-business marketing scholar
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012212179
Saved in:
8
The future of Industrial Marketing Management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822001
Saved in:
9
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
10
The emergence of industrial marketing management as the leading academic journal in business-to-business marketing
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 5-12
Persistent link: https://www.econbiz.de/10011822267
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