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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Management
44,369
Strategisches Management
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education
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Unternehmenspolitik
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Human Resource Management
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2,123
Corporate Social Responsibility
2,088
Bildungsniveau
2,056
Corporate social responsibility
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Betriebswirtschaftslehre
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Turnbull, Peter W.
3
Valla, Jean-Paul
3
Atanasova, Yana
2
Cravens, David W.
2
Senn, Christoph
2
Serson, Fernando M.
2
Woodside, Arch G.
2
Aarikka-Stenroos, Leena
1
Abu Farha, Allam K.
1
Ahmed, Pervaiz K.
1
Ahmed, Zafar U.
1
Al-Kwifi, Osama Sam
1
Ali, Imran
1
Ali, M. Yunus
1
Alo, Obinna
1
Andersen, Poul Houman
1
Anees-ur-Rehman, Muhammad
1
Arslan, Ahmad
1
Baldauf, Artur
1
Bausenwein, Julia
1
Birker, Klaus
1
Blanc, François
1
Brege, Harald
1
Brotspies, Herbert
1
Brown, Gene
1
Burgess, Bev
1
Cabanelas, Pablo
1
Cao, Guangming
1
Chakrabarty, Subhra
1
Chassagne, Philippe
1
Chisnall, Peter M.
1
Cron, William L.
1
Di Benedetto, C. Anthony
1
Echtelt, Ferrie E. A. van
1
Eggert, Andreas
1
Fabisch, Nicole
1
Fischer, Constantin
1
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1
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1
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European Association for Industrial Marketing Research
1
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Industrial marketing management : the international journal for industrial and high-tech firms
19
The journal of business & industrial marketing
6
Journal of business-to-business marketing
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Business relationship management and marketing
2
Journal of strategic marketing
2
Schriftenreihe angewandtes B2B-Marketing
2
Business-to-business marketing management : strategies, cases and solutions
1
Direct marketing : an international journal
1
ERIM report series research in management
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research / Event- und Impaktforschung
1
Hamburger Schriften zur Marketingforschung
1
Handbook of strategic account management : a comprehensive resource
1
Handbook on business information systems
1
Hutchinson marketing library
1
Journal of business market management : JBM
1
Journal of euromarketing
1
Journal of purchasing and supply management
1
Journal of small business and enterprise development
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Managing digital open innovation
1
Managing product innovation
1
Marketing intelligence & planning
1
Maschinenbaumarketing
1
Oxford handbooks
1
Oxford handbooks in business and management
1
Routledge library editions / International business
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
70
OLC EcoSci
1
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1
The Oxford handbook of strategic sales and sales
management
Cravens, David W.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008826182
Saved in:
2
Strategic business marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
3
Standardisierung und Individualisierung im Marktprozeß : marktprozeßtheoretische Fundierung des Business-to-Business-Marketing
Marra, Andreas
-
1999
Persistent link: https://www.econbiz.de/10000167809
Saved in:
4
Strategische Analyse und Zielbildung als Basisaufgaben im strategischen Marketing
Bausenwein, Julia
;
Purle, Enrico
-
2015
Persistent link: https://www.econbiz.de/10011434653
Saved in:
5
A grounded theory of value dissonance in strategic relationships
Pinnington, Bruce D.
;
Meehan, Joanne
;
Scanlon, Tom
- In:
Journal of purchasing and supply management
22
(
2016
)
4
,
pp. 278-288
Persistent link: https://www.econbiz.de/10011622667
Saved in:
6
The transition from product to solution selling : the role and organization of employees engaged in current business
Levihn, Ulrika
;
Levihn, Fabian
- In:
Journal of business-to-business marketing
23
(
2016
)
3
,
pp. 207-219
Persistent link: https://www.econbiz.de/10011606388
Saved in:
7
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
8
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
9
Strategies of business relationship
management
Geiger, Ingmar
-
2015
Persistent link: https://www.econbiz.de/10010423225
Saved in:
10
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales
management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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