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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of service research : JSR
1
Orchestration of the global network organization
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Organisationsstrukturen und Wissenstransfer bei Lösungsanbietern
Teichmann, Julia
-
2016
Persistent link: https://www.econbiz.de/10011439705
Saved in:
2
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
3
Special issue: Organizing and integrating marketing and purchasing in business markets
Tunisini, Annalisa
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003924735
Saved in:
4
Barriers of purchasing departments' involvement in marketing service procurement
Bals, Lydia
;
Hartmann, Evi
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 892-902
Persistent link: https://www.econbiz.de/10003924779
Saved in:
5
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
6
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
7
Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
Saved in:
8
Organizing MNC internal networks to manage global customers : strategies of political compromising
Pernu, Elina
;
Mainela, Tuija
;
Puhakka, Vesa
- In:
Orchestration of the global network organization
,
(pp. 349-376)
.
2014
Persistent link: https://www.econbiz.de/10010384333
Saved in:
9
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
10
Evolution of strategic sales organizations in business-to-business marketing
Piercy, Nigel E.
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 349-359
Persistent link: https://www.econbiz.de/10008655582
Saved in:
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