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Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: Industrial marketing management : the international … 81 (2019), pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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B2B service brand identity : scale development and validation
Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
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A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-837
Persistent link: https://www.econbiz.de/10009348666
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Franchising brand benefits : an integrative perspective
Ghantous, Nabil; Christodoulides, George - In: Industrial marketing management : the international … 91 (2020), pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
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Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania; Christodoulides, George; … - In: Industrial marketing management : the international … 51 (2015), pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
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The power of innovativeness in manufacturer-retailer reltionships
Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven - In: Journal of business-to-business marketing 23 (2016) 3, pp. 235-251
Persistent link: https://www.econbiz.de/10011606407