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Formulation of Bank Melli Iran marketing strategy based on Porter's competitive strategy
Shokuhi, Akbar; Chashmi, Seyed Ali Nabavi - In: Journal of business-to-business marketing 26 (2019) 2, pp. 209-215
Persistent link: https://www.econbiz.de/10012196290
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Vertriebssteuerung in der Finanzdienstleistungsindustrie
Brost, Heike (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003534785
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Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Wongsansukcharoen, Jedsada; Trimetsoontorn, Jirasek; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 742-760
Persistent link: https://www.econbiz.de/10011382407
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Perception of customers towards the marketing strategies adopted by Indian banks
Uma Rani T. S.; Kamaraj K.; Panchanatham, N. - In: International journal of management & transformation : … 5 (2011) 1/2, pp. 14-21
Persistent link: https://www.econbiz.de/10009683631
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Imageorientierte Marketing-Kommunikation im mittelständischen Firmenkundengeschäft der Kreditinstitute
Görgen, Frank - 1997
Persistent link: https://www.econbiz.de/10000634717
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Marketing von Vermögensanlageprodukten im mittleren Segment privater Bankkunden
Folz, Roland - 1994
Persistent link: https://www.econbiz.de/10011298997
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55plus Marketing : Zukunftsmarkt Senioren
Hunke, Guido; Gerstner, Reinhard - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003212145
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Euro-Bankmarketing : Strategien im Privatkundengeschäft
Klöppelt, Henning - 1994
Persistent link: https://www.econbiz.de/10014004867
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Bankbetriebliches Preismanagement
Schneider, Frank - 2000
Persistent link: https://www.econbiz.de/10001480791