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Understanding technologically-induced customer services in the Nigerian banking sector : the internet as a post-modern phenomenon
Ozuem, Wilson; Howell, Kerry E.; Lancaster, Geoffrey - In: International journal of information technology and … 15 (2016) 3, pp. 272-290
Persistent link: https://www.econbiz.de/10011719664
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Using data mining techniques for detecting the important features of the bank direct marketing data
Parlar, Tuba; Kakilli Acaravci, Songul - In: International journal of economics and financial issues … 7 (2017) 2, pp. 692-696
Persistent link: https://www.econbiz.de/10011809107
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Corporate image advertising in the banking industry
Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341
Persistent link: https://www.econbiz.de/10012179192
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Bankbetreuung multinationaler Unternehmen : Herausforderung für die Zukunft
Benz, Rosemarie - 1993
Persistent link: https://www.econbiz.de/10000866517
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Neukonzeption des Marketing kleiner und mittelgrosser Banken vor dem Hintergrund relevanter Umweltentwicklungen
Iob, Paolo - 1991
Persistent link: https://www.econbiz.de/10000839675
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Die Werbung in der Kreditwirtschaft : Sonderdr. aus Rechtsfragen in Wettbewerb u. Werbung
Knauth, Klaus-Wilhelm - 1988
Persistent link: https://www.econbiz.de/10000749076
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The marketing and selling of financial services
Gibbs, Paul - 1988
Persistent link: https://www.econbiz.de/10000750672
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Cash-Management-Systeme : e. Entscheidungsproblem d. Marketingpolitik im Firmenkundengeschäft d. Kreditinst.
Jetter, Thomas - 1987
Persistent link: https://www.econbiz.de/10000730181
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Sonderangebote als preispolitisches Instrument von Kreditinstituten
Gehrke, Rainer - 1995
Persistent link: https://www.econbiz.de/10000548207