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Relationship marketing and customer satisfaction in the Ghanaian banking sector
Narteh, Bedman - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10003838085
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SME bank selection and patronage behaviour in the Ghanaian banking industry
Narteh, Bedman - In: Management research review 36 (2013) 11, pp. 1061-1080
Persistent link: https://www.econbiz.de/10010207214
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Service fairness and customer behavioural intention : evidence from the Ghanaian banking industry
Narteh, Bedman - In: African journal of economic and management studies : AJEMS 7 (2016) 1, pp. 90-108
Persistent link: https://www.econbiz.de/10011560499
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Does internal marketing influence employee loyalty? : evidence from the Ghanaian banking industry
Narteh, Bedman; Odoom, Raphael - In: Services marketing quarterly 36 (2015) 2, pp. 112-135
Persistent link: https://www.econbiz.de/10011290001
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Banking sector reforms and customer switching intentions : evidence from the Ghanaian banking industry
Senanu, Bright; Narteh, Bedman - In: Journal of financial services marketing 28 (2023) 1, pp. 15-29
Persistent link: https://www.econbiz.de/10014251393