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Use of social media by selected Indian private sector banks
Chandani, Arti; Divekar, Rajiv; Kaushik, Shilpi; Mehta, Mita - In: International journal of public sector performance … 8 (2021) 1/2, pp. 205-218
Persistent link: https://www.econbiz.de/10012696765
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Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena; Gupta-Bhattacharya, Nupur; Talwar, Shalini - In: Bank parikrama : a journal of banking & finance : … 43 (2018) 1/4, pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
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Users' engagement in banking activities on social media : a study with reference to facebook
Mani, R.; Thiyagarajan, S.; Azhaguraja, N.; Janakiraman, S. - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10013479538
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Bank 2.0 - eine Bestandsaufnahme und Vision
Urbatsch, René-Claude; Fahrenleitner, Stefan - 2013
Persistent link: https://www.econbiz.de/10009710058
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The impact of new media on bank processes : a Delphi study
Posttchi, Key; Moormann, Jürgen; Felten, Josef - In: International journal of electronic business 12 (2015) 1, pp. 1-45
Persistent link: https://www.econbiz.de/10011458050
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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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The role of social media strategies in competitive banking operations worldwide
Taskiran, Nurdan Oncel; Yilmazk, Recep; Bolat, Nursel - In: Global strategies in banking and finance, (pp. 304-340). 2014
Persistent link: https://www.econbiz.de/10010459943
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Understanding the role of social media in bank marketing
Mitic, Miljana; Kapulos, Alexandros - In: Marketing intelligence & planning 30 (2012) 7, pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
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The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce; Akagün Ergi̇n, Elif - In: International journal of economics and finance 8 (2016) 3, pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
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Social Media, Bank Relationships and Firm Value
Chao, Chia-Hui - 2020
This study examines how a firm's usage of social media and banking relationships influence its value. Using a sample of 6,636 year-firm observations from 2008 to 2015, the results show that social media (Facebook, Google+, and LinkedIn) positively influence firm value, whereas bank relationships...
Persistent link: https://www.econbiz.de/10012837397