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Does effective cost transparency increase price fairness? : an analysis of apparel brand strategies
Jung, Sojin; Cho, Hyeon Jeong; Jin, Byoungho - In: The journal of brand management : an international journal 27 (2020) 5, pp. 495-507
Persistent link: https://www.econbiz.de/10012297812
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Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo; Kumar, Archana; Kim, Youn-kyung - In: Journal of fashion marketing and management 14 (2010) 3, pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
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Exploring the antecedents of apparel disposal behaviors : a study of young U.S. consumers
Goudeau, Cynthia; Lee, Hyun-Joo - 2021
Persistent link: https://www.econbiz.de/10012802769