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Matching format strategy and sourcing strategy in clothing retail : a conceptual representation

Guercini, Simone - In: International journal of process management and … 2 (2007/08) 3, pp. 185-196

Persistent link: https://www.econbiz.de/10003725465

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -- 5 online brand...

Persistent link: https://www.econbiz.de/10012596857

The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

Persistent link: https://www.econbiz.de/10012515938

Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry

Guercini, Simone; Runfola, Andrea - In: International marketing in the fast changing world, (pp. 61-84). 2015

Persistent link: https://www.econbiz.de/10011415985

Patrizia Pepe : unconventional innovation and integration in fashion supply chain

Signori, Paola; Guercini, Simone - In: Process innovation in the global fashion industry, (pp. 25-44). 2019

Persistent link: https://www.econbiz.de/10012024119

Extreme luxury fashion : business model and internationalization process

Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424

Persistent link: https://www.econbiz.de/10011709227

The integration between marketing and purchasing in the traceability process

Guercini, Simone; Runfola, Andrea - In: Industrial marketing management : the international … 38 (2009) 8, pp. 883-891

Persistent link: https://www.econbiz.de/10003924777

Marketing cooperation and public policy in Italian networks of fashion firms

Guercini, Simone; Runfola, Andrea - In: Network strategies for regional growth, (pp. 163-184). 2011

Persistent link: https://www.econbiz.de/10008908233

Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022 - 1st ed. 2022.

Chapter 1: Introduction -- Chapter 2: Luxury and internationalization: motives and features -- Chapter 3: The internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5: Methodology, empirical context, and two cases of...

Persistent link: https://www.econbiz.de/10012814673

Internationalization of luxury fashion firms : examining the business models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022

Persistent link: https://www.econbiz.de/10012649101