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~subject:"Social Web"
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Consumer Attitudes, Willingnes...
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Beschaffung
Social Web
Consumer behaviour
82,180
Konsumentenverhalten
79,070
Marketing
31,300
Theorie
11,054
Theory
11,023
Relationship marketing
9,578
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9,511
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6,738
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5,730
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5,695
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5,669
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5,503
Kundenzufriedenheit
5,497
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5,479
Online-Handel
5,478
Marketing management
5,453
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5,302
Germany
5,277
Social web
4,971
Online-Marketing
4,970
Internet marketing
4,965
Food Consumption/Nutrition/Food Safety
4,744
Markenartikel
4,498
Brand
4,474
Einzelhandel
4,409
Service quality
4,396
Dienstleistungsqualität
4,327
Retail trade
4,310
Electronic Commerce
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3,702
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3,669
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Filieri, Raffaele
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14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Rita, Paulo
11
Stephen, Andrew T.
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Hajli, Nick
10
Hennig-Thurau, Thorsten
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Swoboda, Bernhard
10
Foscht, Thomas
9
Füller, Johann
9
Seo, Yuri
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Harrigan, Paul
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Ko, Eunju
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Luo, Xueming
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Ozuem, Wilson
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Rana, Nripendra P.
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Rather, Raouf Ahmad
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Schivinski, Bruno
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Sohail, M. Sadiq
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Wallace, Elaine
8
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7
De Angelis, Matteo
7
Dolan, Rebecca
7
Fernandes, Teresa
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7
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Lorenzo-Romero, Carlota
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Springer Fachmedien Wiesbaden
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American Marketing Association
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IGI Global
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
De Gruyter Oldenbourg
2
Erich-Schmidt-Verlag <Berlin>
2
Fachhochschule Reutlingen / European School of Business
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
epubli GmbH
2
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1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
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1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Agency for Safety and Health at Work
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Fördergesellschaft Produktmarketing
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule für Ökonomie Berlin / Institut für Absatzwirtschaft und Internationales Marketing
1
ICORIA <16., 2017, Gent>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Journal of business research : JBR
223
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
65
Technological forecasting & social change : an international journal
63
The journal of product & brand management
58
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
46
Psychology & marketing
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Cogent business & management
33
International journal of technology marketing : IJTMkt
32
Information systems research : ISR
31
International journal of hospitality management
31
Journal of marketing
31
Journal of marketing management : MM
31
Electronic commerce research
30
Journal of fashion marketing and management
29
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
29
Asia Pacific journal of marketing and logistics
28
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
International journal of business information systems : IJBIS
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Marketing intelligence & planning
26
SpringerLink / Bücher
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
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ECONIS (ZBW)
5,239
USB Cologne (EcoSocSci)
13
EconStor
3
RePEc
3
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1
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
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2
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
3
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
From social interactivity to buying : an instagram user behaviour based on the S-O-R paradigm
Ric, Tomáš
;
Benazić, Dragan
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5202-5220
Persistent link: https://www.econbiz.de/10014414168
Saved in:
6
Metaverse
marketing
: how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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7
Marketing
und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
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8
Marketing
und Käuferverhalten
Schneider, Willy
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
Saved in:
9
The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885655
Saved in:
10
Arbeitsbuch
Marketing
-Management und Käuferverhalten : inklusive Fallstudien Schaufelbräu Bier und Pronto-Pizza
Schneider, Willy
-
2008
Persistent link: https://www.econbiz.de/10003453196
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