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Consumer Attitudes, Willingnes...
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Beschaffung
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Consumer behaviour
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Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
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Law, Chun Hung Roberts
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Rita, Paulo
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Stephen, Andrew T.
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Hajli, Nick
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Ranfagni, Silvia
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Swoboda, Bernhard
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Eberhard Karls Universität Tübingen
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European Agency for Safety and Health at Work
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1
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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1
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1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
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Journal of business research : JBR
224
Journal of retailing and consumer services
202
International journal of internet marketing and advertising : IJIMA
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
Technological forecasting & social change : an international journal
63
The journal of product & brand management
58
Journal of promotion management : innovations in planning and applied research
52
International journal of advertising : the review of marketing communications
47
Journal of marketing communications
47
Journal of internet commerce
46
Psychology & marketing
45
International journal of electronic marketing and retailing : IJEMR
44
International journal of consumer studies
39
The journal of brand management : an international journal
39
International journal of hospitality management
38
Journal of electronic commerce research : JECR
37
Electronic commerce research
36
International journal of technology marketing : IJTMkt
36
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Marketing intelligence & planning
34
Cogent business & management
33
Journal of marketing
33
Information systems research : ISR
32
International journal of business information systems : IJBIS
32
Journal of marketing management : MM
31
Tourism management : research, policies, practice
31
Journal of travel and tourism marketing
30
Journal of fashion marketing and management
29
Asia Pacific journal of marketing and logistics
28
International journal of electronic commerce : IJEC
28
Young consumers : insight and ideas for responsible marketers
28
Management science : journal of the Institute for Operations Research and the Management Sciences
27
SpringerLink / Bücher
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
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ECONIS (ZBW)
5,467
USB Cologne (EcoSocSci)
13
RePEc
3
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1
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
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2
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
3
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
4
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
5
From social interactivity to buying : an instagram user behaviour based on the S-O-R paradigm
Ric, Tomáš
;
Benazić, Dragan
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5202-5220
Persistent link: https://www.econbiz.de/10014414168
Saved in:
6
Metaverse
marketing
: how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
7
Changing behaviours of Gen Z in the COVID-19 endemic era : do we need to change
marketing
approach?
Srivastava, R. K.
;
Bhanot, Sandeep
- In:
International journal of Indian culture and business …
32
(
2024
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10015064709
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8
Marketing
und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
Saved in:
9
Marketing
und Käuferverhalten
Schneider, Willy
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
Saved in:
10
The connected customer : the changing nature of consumer and business markets
Wuyts, Stefan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885655
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