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~subject:"Beschaffung"
~subject:"Werbewirkung"
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Consumer Attitudes, Willingnes...
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Beschaffung
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Consumer behaviour
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Konsumentenverhalten
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Marketing
31,492
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11,200
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11,167
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Food Consumption/Nutrition/Food Safety
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Markenartikel
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Brand
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Service quality
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Dienstleistungsqualität
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Retail trade
4,393
Electronic Commerce
4,081
E-commerce
3,796
Advertising effects
3,733
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
14
Pauwels, Koen
13
Bauer, Hans H.
12
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Yoon, Sukki
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
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Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Foscht, Thomas
9
Rosengren, Sara
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Swoboda, Bernhard
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Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
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Jang, Soocheong
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Sahni, Navdeep S.
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Terlutter, Ralf
8
Wen, Taylor Jing
8
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National Bureau of Economic Research
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Fachhochschule Reutlingen / European School of Business
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Erasmus Research Institute of Management
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Technische Universität Braunschweig
3
Erich-Schmidt-Verlag
2
Shaker Verlag
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
European Agency for Safety and Health at Work
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fördergesellschaft Produktmarketing
1
Govi-Verlag (Pharmazeutischer Verlag) GmbH
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Helmut-Schmidt-Universität
1
Hochschule für Ökonomie Berlin / Institut für Absatzwirtschaft und Internationales Marketing
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
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Konradin-Verlag Robert Kohlhammer <Leinfelden-Echterdingen>
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Point-of-Purachse Advertising Institute
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Tectum Verlag
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UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
1
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Journal of business research : JBR
144
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of retailing and consumer services
77
Journal of promotion management : innovations in planning and applied research
69
Psychology & marketing
66
Journal of promotion management : JPM
60
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
56
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing letters : a journal of research in marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of marketing research : JMR
38
European journal of marketing : EJM
34
The journal of product & brand management
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
31
Marketing intelligence & planning
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Asia Pacific journal of marketing and logistics
28
The journal of consumer marketing
28
Health marketing quarterly
27
The journal of brand management : an international journal
26
International journal of hospitality management
25
Marketing : ZFP ; journal of research and management
24
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
SpringerLink / Bücher
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of consumer behaviour : an international research review
18
Journal of consumer marketing
17
Journal of marketing research
17
Cogent business & management
16
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ECONIS (ZBW)
4,023
USB Cologne (EcoSocSci)
31
RePEc
3
EconStor
2
OLC EcoSci
1
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1
Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim
- In:
International journal of islamic marketing and branding
2
(
2017
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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3
Marketing
und Käuferverhalten
Schneider, Willy
-
2006
-
2., verb. und erg. Aufl.
Persistent link: https://www.econbiz.de/10003279051
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4
Marketing
und Käuferverhalten
Schneider, Willy
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
Saved in:
5
Arbeitsbuch
Marketing
-Management und Käuferverhalten : inklusive Fallstudien Schaufelbräu Bier und Pronto-Pizza
Schneider, Willy
-
2008
Persistent link: https://www.econbiz.de/10003453196
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6
Emotions, advertising and consumer choice
Hansen, Flemming
;
Christensen, Sverre Riis
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003463424
Saved in:
7
Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
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8
Wenn doppelt (nicht) besser hält : kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?
Germelmann, Claas Christian
;
Gröppel-Klein, Andrea
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
4
,
pp. 217-232
Persistent link: https://www.econbiz.de/10003585067
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9
Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph
-
2007
Persistent link: https://www.econbiz.de/10003568160
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10
Consumer behaviour : applications in
marketing
East, Robert
;
Wright, Malcolm
;
Vanhuele, Marc
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003556543
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