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Beschaffung
Consumer behaviour
82,130
Konsumentenverhalten
79,649
Relationship marketing
25,973
Beziehungsmarketing
25,298
Social Web
20,346
Social web
20,315
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17,530
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17,116
Online-Marketing
12,973
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12,863
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12,056
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11,884
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11,074
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10,957
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8,222
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8,011
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7,877
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7,471
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6,836
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6,771
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6,753
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6,566
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6,531
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6,468
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6,432
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6,347
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6,292
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6,203
Marketingmanagement
5,556
Marketing management
5,522
Werbewirkung
5,092
Advertising effects
5,033
Einzelhandel
4,912
Retail trade
4,853
Advertising
4,385
Werbung
4,327
Viral marketing
4,124
Virales Marketing
4,124
Marketing
4,084
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3,742
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Swoboda, Bernhard
10
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9
Bretschneider, Stuart
5
Darnall, Nicole
5
Stritch, Justin
5
Bänsch, Axel
4
Kleinaltenkamp, Michael
4
Paesbrugghe, Bert
4
Pepels, Werner
4
Schneider, Willy
4
Schramm-Klein, Hanna
4
Batabyal, Amitrajeet A.
3
Beladi, Hamid
3
Buvik, Arnt
3
Chen, Yifan
3
Jacob, Frank
3
Kollmann, Tobias
3
Lindgreen, Adam
3
Rangarajan, Deva
3
Sharma, Arun
3
Voeth, Markus
3
Wynstra, Finn
3
Allain, Marie-Laure
2
Ateş, Melek Akın
2
Avignon, Rémi
2
Backhaus, Klaus
2
Beckenkamp, Martin
2
Chambolle, Claire
2
Chaturvedi, Aadhaar
2
Cheng, T. C. E.
2
Donkers, Bas
2
Dubois, Matthew
2
Elovitz, Anna
2
Ernenputsch, Margit A.
2
Fließ, Sabine
2
Gaubinger, Kurt
2
González-Benito, Javier
2
Hallikas, Jukka
2
Hsueh, Lily
2
Immonen, Mika
2
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Erich-Schmidt-Verlag <Berlin>
2
Bundesvereinigung Logistik
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1
Deutscher Universitäts-Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Universität Rostock
1
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Industrial marketing management : the international journal for industrial and high-tech firms
15
The journal of business & industrial marketing
11
Journal of purchasing and supply management
9
Lehrbuch
8
International journal of production economics
5
International journal of procurement management
4
International journal of production research
4
Journal of business-to-business marketing
3
Journal of retailing and consumer services
3
Psychology & marketing
3
SpringerLink / Bücher
3
Berichte aus der Betriebswirtschaft
2
Bochumer wirtschaftswissenschaftliche Studien
2
Business Administration series
2
Business strategy and the environment
2
European research studies
2
Gabler-Edition Wissenschaft
2
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
2
Greening the supply chain
2
International journal of operations and quantitative management : IJOQM
2
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of personal selling & sales management : JPSSM
2
Lehrbuch Gabler
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Preprints of the Max Planck Institute for Research on Collective Goods
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Profession : Wissenschaftsedition im Rainer Hampp Verlag
2
The journal of supply chain management : a global review of purchasing and supply
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in nonprofit marketing : a research annual
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Applied economics
1
Asia-Pacific journal of regional science
1
Australasian marketing journal
1
Beiträge zur Ökonomie von Haushalt und Verbrauch
1
Benchmarking : an international journal
1
Best practices for online procurement auctions
1
Betriebswirtschaftliche Schriften
1
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ECONIS (ZBW)
271
USB Cologne (EcoSocSci)
3
EconStor
1
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
2
Posting purchases on social media increases happiness : the mediating roles of purchases' impact on self and interpersonal relationships
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 404-413
Persistent link: https://www.econbiz.de/10011782924
Saved in:
3
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
4
Empirical evidence on extent of influence of non-advertising sources on purchase of durable goods
Chakravarty, Rishi
;
Sarma, Nripendra Narayan
- In:
IIMS journal of management science
12
(
2021
)
2
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013358749
Saved in:
5
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
6
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products : the moderating effect of sustainability
Kim, Yunjeong
;
Oh, Kyung Wha
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1222-1234
Persistent link: https://www.econbiz.de/10013429184
Saved in:
7
Antecedents of purchase intention in the online context
Bebber, Suélen
;
Milan, Gabriel Sperandio
;
Toni, Deonir de
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011820565
Saved in:
8
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen ; [Bachelor geeignet!]
Foscht, Thomas
;
Swoboda, Bernhard
-
2007
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003438066
Saved in:
9
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
-
2011
-
4., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10008990639
Saved in:
10
Investigating sales approaches and gender in customer relationships
Wood, John Andy
;
Johnson, Julie
;
Boles, James S.
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10010252795
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