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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Business-to-business marketing
3,522
B-to-B-Marketing
3,464
Lieferantenmanagement
1,567
Supplier relationship management
1,567
Relationship marketing
782
Beziehungsmarketing
772
Business-to-Business-Marketing
577
Marketingmanagement
462
Marketing management
449
Electronic Commerce
434
E-commerce
379
Deutschland
357
Germany
348
Theory
332
Theorie
330
Verkauf
285
Selling
277
Brand management
274
Markenführung
273
Salespeople
264
Verkaufspersonal
264
Marketing
242
Consumer behaviour
209
Konsumentenverhalten
209
Business network
192
Unternehmensnetzwerk
192
Social Web
187
Social web
187
B2B
171
Online-Marketing
171
Value creation
169
Customer satisfaction
165
Internet marketing
162
Kundenzufriedenheit
162
Bundling strategy
160
Leistungsbündel
160
Customer value
150
Kundenwert
149
Innovation
148
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All
Undetermined
99
Free
21
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Article
138
Book / Working Paper
29
Type of publication (narrower categories)
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Article in journal
135
Aufsatz in Zeitschrift
135
Hochschulschrift
9
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Thesis
5
Aufsatzsammlung
4
Graue Literatur
3
Non-commercial literature
3
Arbeitspapier
2
Case study
2
Fallstudie
2
Lehrbuch
2
Working Paper
2
Festschrift
1
Handbook
1
Handbuch
1
Textbook
1
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English
158
German
10
Author
All
Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Jacob, Frank
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Bonnemeier, Sebastian
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Corsaro, Daniela
2
Eggert, Andreas
2
Ehret, Michael
2
Elgeti, Laura
2
Fließ, Sabine
2
Frow, Pennie
2
Gil Saura, Irene
2
Günther, Armin
2
Haase, Michaela
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
2
Parker, Geoffrey
2
Parvinen, Petri
2
Payne, Adrian
2
Rajala, Risto
2
Terho, Harri
2
Töytäri, Pekka
2
Ulaga, Wolfgang
2
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Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of business & industrial marketing
19
Journal of business research : JBR
8
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
European journal of marketing
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of creating value
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
Engineering online library
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler Research / Markt- und Unternehmensentwicklung
1
INSEAD Working Paper
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
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ECONIS (ZBW)
167
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1
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167
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1
The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun
;
Chan, Delphine Ya-Chu
;
Yang, Chin-Fang
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
Saved in:
2
Relationship value in Thai business-to-business marketing : an empirical study
Pimpa, Nattavud
- In:
International journal of business and globalisation : IJBG
3
(
2009
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10003836444
Saved in:
3
Wertschaffung und Wertaneignung als Erfolgsfaktoren von Lösungsanbietern : eine konzeptionelle und empirische Untersuchung organisationaler Kompetenzen
Bonnemeier, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003872676
Saved in:
4
Demand chain management- integrating marketing and supply chain management
Jüttner, Uta
;
Christopher, Martin
;
Baker, Susan
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 377-392
Persistent link: https://www.econbiz.de/10003450801
Saved in:
5
The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
Saved in:
6
Business market management : understanding, creating, and delivering value
Anderson, James C.
;
Narus, James A.
;
Narayandas, Das
-
2009
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003684257
Saved in:
7
Value co-creation in the delivery of outcome-based contracts for business-to-business service
Ng, Irene
;
Nudurupati, Sai S.
;
Tasker, Paul
-
2010
Persistent link: https://www.econbiz.de/10003987648
Saved in:
8
Special issue: Value marketing in the health care industry
2011
Persistent link: https://www.econbiz.de/10008989922
Saved in:
9
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
10
How B2B companies create economic value by designing experiences and transformations for their customers
Pine, B. Joseph
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
3
,
pp. 2-6
Persistent link: https://www.econbiz.de/10011393012
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