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The future of competition : co-creating unique value with customers

Prahalad, Coimbatore K.; Ramaswamy, Venkat - 2004

Persistent link: https://www.econbiz.de/10001791996

Co-creating value through customers' experiences : the Nike case

Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 36 (2008) 5, pp. 9-14

Persistent link: https://www.econbiz.de/10003775218

Leading the transformation to co-creation of value

Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 37 (2009) 2, pp. 32-37

Persistent link: https://www.econbiz.de/10003832818

Co-creation of value : towards an expanded paradigm of value creation

Ramaswamy, Venkatram - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 11-17

Persistent link: https://www.econbiz.de/10003912457

Building the co-creative enterprise

Ramaswamy, Venkatram; Gouillart, Francis - In: Harvard business review : HBR 88 (2010) 10, pp. 100-109

Persistent link: https://www.econbiz.de/10008667185

Strategy and co-creation thinking

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Strategy & leadership : a publication of Strategic … 41 (2013) 6, pp. 5-10

Persistent link: https://www.econbiz.de/10010230260

Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society

Leavy, Brian; Ramaswamy, Venkatram - In: Strategy & leadership : a publication of Strategic … 42 (2014) 1, pp. 9-16

Persistent link: https://www.econbiz.de/10010245952

Brand value co-creation in a digitalized world : an integrative framework and research implications

Ramaswamy, Venkatram; Ozcan, Kerimcan - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 93-106

Persistent link: https://www.econbiz.de/10011490829

Re-thinking the concept of surplus : embracing co-creation experiences in economics

Chakrabarti, Avik; Ramaswamy, Venkatram - In: The B.E. journal of economic analysis & policy 14 (2014) 4, pp. 1283-1297

Persistent link: https://www.econbiz.de/10010419890

Co-Creating Development

Ramaswamy, Venkat - 2011

We are now in a new age of stakeholder engagement. Thanks to the World Wide Web, social media, and advances in mobile and interactive communications and information technologies, networked individuals around the globe are no longer passive and docile recipients of dispensed instructions and...

Persistent link: https://www.econbiz.de/10012562796